As part of ongoing efforts to spotlight Grenada’s dynamic culture and the destination’s highly anticipated Pure Grenada Music Festival (PGMF), the Grenada Tourism Authority (GTA) hosted seven writers to cover the event, May 4-8. The group’s itinerary included visiting key sites and attractions, sampling the island’s culinary offerings and attending the festival at Port Louis Lawn.
Press trip participants from the USA included: Jesse Serwer, co-owner of Largeup.com, a leading website dedicated to Caribbean culture and music, Dawn Davis from Caribbean Today; Tricia Williamson, editor of Panache magazine and Mary Gorvoni, contributor to GoNomad.com, a leading travel blog site in North America. From the UK, the GTA hosted Steven Dove of Far Out Magazine an online publication which conducts festival and music reviews and David Katz and Claudia Bernard both contributors to Songlines Magazine which looks at the world through its music. The website is estimated to get 40,000 unique visitors and 250,000 page impressions a month.
The press group, hosted at Mount Cinnamon Grenada and Coyaba Beach Resort were treated to an exciting itinerary which included visits to historical Forts Matthew and Frederick, the gorgeous Concord Waterfall, the authentic River Antoine Rum Distillery, the memorable Belmont Estate, a hike with veteran Grenadian hiker Telfor Bedeau and snorkeling courtesy Seafaris. A number of fine Grenadian restaurants also contributed to the Pure Grenada experience including: The Deck Restaurant, Le Phare Bleu, La Sagesse Restaurant, Patrick’s Local Homestyle Restaurant and Coconut Beach Restaurant.
At the main event each night, the press group was treated to a wonderfully diverse package of performances during the Pure Grenada Music Festival. On day 1, the legendary Third World band and Queen Ifrica had patrons falling in love with reggae all over again. On day 2 Malika Tirolien and Cody ChestnuTT treated the crowd to their soulful sounds while Tarrus Riley left them wanting more. On night 3, local talent including Mr.Killa and King Ajamu ended the festival on a high note with an exciting fireworks display bringing the curtains down.
“The Pure Grenada Music Festival is a welcome addition to our calendar of activities for the year and we get to showcase our island’s talented musicians and highlight our beautiful island and people at the same time”, commented Patricia Maher, CEO for the GTA. “We extend congratulations to the organisers for hosting such a high caliber festival, displaying a great variety of music and bringing another exciting element to the Pure Grenada experience.”
Throughout the press trip writers were encouraged to share images, tweets and posts on social media platforms, using the hashtags #FreetoWonder and #PGMF2K17. This provided as-it-happened coverage of the festival and their visit. Stay connected to www. puregrenada.com for updates on the 2018 festival and early booking.