The Grenada Tourism Authority (GTA) has reinforced its international marketing drive with a strategic presence at World Travel Market (WTM) Latin America 2026, held in São Paulo, Brazil—one of the region’s leading travel trade exhibitions, which attracts more than 32,000 industry professionals annually.
The Grenada delegation was led by Chief Marketing Officer Tornia Charles and Marketing Executive for Emerging Markets Maiesha Holder. The team engaged a wide range of stakeholders, including media representatives, travel trade partners, and digital influencers, as part of GTA’s ongoing efforts to deepen its footprint in the Latin American (LATAM) market.
GTA exhibited within a shared Caribbean pavilion coordinated by the Caribbean Tourism Organisation (CTO), allowing Grenada to benefit from a unified regional platform while showcasing its unique destination offering.
Entry into the LATAM market is a key pillar of GTA’s 2026 Global Marketing Strategy, supported by market intelligence identifying the region as a high-growth opportunity for Caribbean travel. During the three-day event, the delegation completed more than 20 pre-scheduled business meetings, along with approximately 25 additional walk-in engagements, generating strong interest, new connections, and qualified leads.
Chief Marketing Officer Tornia Charles described the event as a vital step in Grenada’s market expansion efforts.
“World Travel Market Latin America provided a critical platform to introduce Grenada to a highly engaged and rapidly evolving market,” Charles said. “Our objective is not only visibility, but meaningful market entry—building relationships, understanding traveller behaviour, and positioning Grenada as a distinctive, experience-led destination. The level of engagement we saw reinforces LATAM as a strategic growth opportunity.”
Grenada’s diverse tourism product—including culinary experiences, wellness offerings, spice heritage, and rich cultural experiences—proved highly appealing to attendees, aligning closely with shifting travel preferences across the Latin American market.
Marketing Executive Maiesha Holder also highlighted the positive response from industry partners.
“The response from trade partners and media affirmed that Grenada offers something genuinely differentiated within the Caribbean,” Holder said. “There is a clear appetite for destinations that deliver depth, authenticity, and immersive experiences. Our presence at WTM has laid a strong foundation for sustained engagement and conversion within the LATAM market.”
GTA’s participation at WTM Latin America underscores its continued commitment to targeted market development, strategic partnerships, and sustained global visibility as it works to drive diversified tourism growth for Grenada, Carriacou, and Petite Martinique.
