About

Introduction

We, at Real fm are dedicated to change the recreation activities in the island Grenada. Our vision is to become widely known and respected as one of the best places to relax and have fun anywhere.

In order to achieve this goal, Real Fm critical success factors will be to identify emerging trends and integrate them into Real Fm operations, respond quickly to technology changes/ be there early, provide high quality services, continue to invest time and money in marketing and advertising, continue to expand into specialty markets and to stay ahead if the “industry curve.”

By focusing on its strengths, its key clients and the underlying values they need, Real Fm will increase sales tremendously in the next three years, while improving the gross margin on sales cash management and working capital.

This plan leads the way. It renews our vision and strategic focus: adding value to our market segments in our local market. It also provides the step by step plan for improving our sales, gross margin and profitability.

Our objectives include increasing revenue, increasing marketing efforts, expanding the market area, expanding marketing reach and brand recognition.

Our mission at Real Fm is to provide a progressive, trustworthy and quality product in recreational and informative programs that will be at the forefront in the industry. We will produce clean, high demand atmosphere that will provide many happy moments of trouble free enjoyment for all our customers.

 

Our Mission Statement Breakdown

Introduction

The impact of modern technology on the transmission of news and all other forms of information is such that most forms learning techniques have become dependent on wireless and computerization. In that light, Grenada and the rest of the Caribbean could and should keep abreast of media technology in furthering and sustaining our educational program.

 

Motivation

Real fm intends to inspire and motivate our youth as well as adult minds to the necessity of ongoing development. This is the basic establishment of Real Fm and the procuring of an operational license.

 

Programming

Further to the operation of conventional programs, we intend to introduce listener interactive programs in which listeners may actively participate and not just be a captive audience. In this regard, we will focus more on more listener participation in sharing information about all art forms of culture, music, sports, local and international.

 

Politics

Our aim is to short circuit any apparent tendency to bias of opinion especially in matters of national interest. We believe that in every situation all sides must be heard; therefore we will be making every effort to ensure that this happens at all times.

 

Tourism

One of our main goals is to work as catalyst to speed up the growth of our tourism industry in the aftermath of Hurricane Ivan, thus helping the persons involved in the tourism industry to realize greater values for their product. There is a need for us to work along with the Board of Tourism with a view to promoting our tourism sites. Therefore we would like to be in the forefront in assisting groups in the development of tourism sites in their communities.

The development of the tourism industry will see more money circulating in the society therefore we would be sensitizing the business sector about the value of assisting in the development of our local products and site which will mean more money in their pockets.

 

Agriculture

This is one of the main pillars of the economy; therefore we at Real Fm pledge to do all possible to encourage the nation especially our young people to get involved in the sector. The methods for such will include airing of programs with agricultural content and the staging of agricultural shows and competitions which will serve to stimulate persons in the sector. In addition we promise to work along with the established farmers in the country with a view to sensitizing others to get involved in farming on a large scale. There is also a need for greater attention to be placed on backyard gardening. Hence, our farmers program every Thursday morning, it is welcomed by farmers as it is a medium for the voices to be heard.

 

Sports and culture

Our intention is to use this form of the media to encourage persons to attend state, sporting, cultural and other community oriented events. Local culture does not get the right quality of exposure that it deserves: as a result we will be placing greater emphasis on the airing of local music and other aspect of local culture. The same can be said of state and sporting events so therefore more will be done towards getting more people to attend these events.

 

Religion

Growth of any community depends on different players and we realize that the church is one of the main players in building of the community; therefore we acknowledge that we must work along with the different churches with a view to spreading their messages throughout the community.

Carrying of live church broadcast and other religious programs will be a main feature on Real fm.

Conclusion

It is important to note that there is need for a radio station broadcasting in Grenada, which believes in the development of the nation and not just the accumulation of financial dividends. Real fm intends to fill such a slot. We will use our resources to develop our community and by extension the nation. The development of the nation by way of the media is of tremendous importance if the manner of broadcasting is to change, and then we will be in the forefront of the movement.

Our company’s motto is” Keep it Real”

 

A little history about Real Fm

The company was initially formed by sole proprietor Andre Donald in December 2004. Mr. Donald capitalized on the growing demand in the communication industry to create a market for its services.

Through its research and development, Real Fm has maintained a technological lead in the marketplace and provided the best quality care for the consumer. Real Fm’s head office is located at Main Street, Sauteurs, St. Patrick’s, Grenada, W. I.

Real Fm rents 2,400 square feet head office space which is adequate office space to conduct its operations. We have a world class management team with direct knowledge of the industry, extensive research experience and unique administrative skills. At some time in the future management expects to outgrow this office space.