The Grenada Tourism Authority (GTA) is pleased to announce the appointment of Tornia Charles as its new Marketing Director.<\/p>\n
With over a decade of expertise in tourism and hospitality marketing, Charles brings a wealth of experience and valuable insight to the GTA.<\/p>\n
Charles is a proud graduate of St George\u2019s University, where she earned her bachelor\u2019s degree in Tourism and Hospitality Management in 2010. Her academic pursuits took her further afield to London\u2019s University of Westminster, where she achieved a master\u2019s degree in Marketing Communications, earning recognition for the Best Integrated Marketing Communications Plan in 2017. She is also a member of the prestigious Chartered Institute of Marketing in the UK.<\/p>\n
Over the years, Charles has provided marketing expertise across various industries, including legal, retail, HVAC, engineering, Citizenship by Investment, and technology. Her diverse portfolio reflects her adaptability and innovative approach to delivering impactful marketing solutions.<\/p>\n
In addition to her professional accomplishments, Charles has lectured at St George\u2019s University, teaching Consumer Behaviour and Sales Management as well as International Marketing within the MBA programme.<\/p>\n
\u201cWe are thrilled to have someone of Tornia\u2019s calibre and passion on our team,\u201d said Petra Roach, CEO of the Grenada Tourism Authority. \u201cHer blend of academic insight, practical experience and dedication to advancing Grenada\u2019s tourism industry makes her the ideal leader to steer our marketing efforts as we continue to grow and promote the Pure Grenada brand.\u201d<\/p>\n
Outside of her professional life, Charles enjoys travelling and is an advocate for entrepreneurship and youth development in Grenada. Her passion for innovation and commitment to nurturing local talent align seamlessly with the GTA\u2019s vision for sustainable growth and community-driven tourism development.<\/p>\n
The Grenada Tourism Authority is confident that Charles will bring strategic vision to its marketing initiatives, enhancing Grenada\u2019s position as a premier destination for visitors worldwide.<\/p>\n
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