The Grenada Football Association (GFA) successfully hosted its Commercialisation Symposium on Saturday, 28 June, bringing together representatives from 36 clubs across Grenada, Carriacou, and Petite Martinique.<\/p>\n
The symposium forms part of the GFA\u2019s strategic efforts to modernise football administration and equip its affiliates with practical tools to build sustainable, revenue-generating models.<\/p>\n
Held under the leadership of GFA President Marlon Glean, the event focused on core themes such as corporate sponsorship, digital fan engagement, and commercial positioning, vital areas for club growth in today\u2019s competitive football landscape. \u201cThis symposium is a key step in empowering our clubs to see football not just as sport, but as a viable business opportunity,\u201d said President Glean. \u201cSport is a billion-dollar global industry. With the right tools and mindset, our clubs can evolve into commercially successful organisations.\u201d<\/p>\n
The symposium featured international experts with proven success in football marketing. Among them was Markus Bartosch, a senior marketing consultant with experience securing sponsorship for the German national team. His session highlighted how clubs, regardless of size, can adopt professional frameworks to attract investment and raise their commercial profiles.<\/p>\n
Another standout speaker was Tanya Lee Perkins, Sponsorship Ambassador for the Jamaica Football Federation (JFF) and Head of Leep Marketing. With over 20 years of experience across football, motorsports, track and field, and broadcast, Perkins offered tested strategies for securing corporate partnerships and creating compelling sponsorship packages. She also drew from her work with the Reggae Boyz\u2019 Road to 2026 campaign and @TeamJamaica\u2019s Olympic and World Championship media properties. \u201cThere is untapped value in every club in the stories they tell, the communities they serve, and the passion they generate,\u201d said Perkins. \u201cSponsorship isn\u2019t just for the big leagues. It\u2019s about knowing your assets, packaging them strategically, and offering brands a reason to connect with your story.\u201d<\/p>\n
The GFA Commercialisation Symposium underscores the Association\u2019s broader commitment to transforming local football through innovation, capacity building, and international collaboration. With ongoing initiatives including over EC$774,000 in club support, expanded youth competitions, and institutional partnerships, the GFA continues to position Grenada as a progressive force in regional football development.<\/p>\n
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